Bottled Water on the rise!!!

Bottled Water is becoming increasingly popular and its sales already surpassed the ones of Carbonated Soft Drinks at some of Korea's top discount markets. The market is highly competitive but fairly young in Korea and projections are supporting further growth. Overall sales are now an estimated 390 billion Won and expected to reach 500 billion in 2010. Water seems to be just water, but smart marketers that can establish their brand well may seek in nice profits in the near future.



Courtesy of Korea Times